Sound BI is a senior-only team. Everyone you meet here is someone who will actually work on your data — no account managers, no bait-and-switch staffing.
Founder / Principal Consultant
Aaron founded Sound BI in 2020 after a decade of designing and delivering business intelligence solutions, including leading BI and analytics consulting teams at Nashville-area firms. He architects modern data platforms on Azure, Microsoft Fabric, and Power BI, and increasingly the AI and LLM tooling that runs on top of them. He works hands-on in every engagement, from data modeling and pipelines through the executive dashboards they feed.
Senior Consultant
Caroll delivers end-to-end Microsoft Fabric solutions — from data pipelines and lakehouse modeling through polished Power BI reporting. She has built data platforms for healthcare, government, cyber-security, and field-services organizations — including work at Microsoft — serving teams from finance and operations up to the executive suite. She studied data science at Southern Methodist University and is a Microsoft Certified Professional with a decade of database and analytics experience.
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Principal Consultant
Joseph leads client engagements at Sound BI, owning both the relationship and the delivery from first workshop to production. He specializes in Microsoft Fabric data platforms and the hard problem underneath most analytics work: making the data trustworthy before anyone builds a dashboard on it. His recent work centers on enterprise entity resolution and data quality, including a Fabric build that reconciled 31,000+ demographic record changes in a single run with zero merge conflicts. Before Sound BI, he led client operations, data analytics, and interoperability for healthcare organizations. His background is in Informatics.
Principal Consultant
Jonathan brings more than 25 years of enterprise data strategy and analytics experience, architecting modern data warehouse and Power BI ecosystems for Fortune 500 organizations across healthcare, manufacturing, government, and financial services. His technical focus spans the Microsoft Data Platform (Power BI, Azure, SQL Server) along with Databricks and Snowflake, with an emphasis on governance and analytics automation. A frequent conference speaker, trainer, and blogger at sqllocks.net, he serves on the board of the Columbus SQL Server User Group and works to expand technology access for underserved communities.
We'll tell you how we'd fix it. You'll talk directly with a senior data consultant, not a sales rep.
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